Whether you’re planning to start a digital marketing agency or working as a freelancer, you’ll find valuable insights and actionable tactics in this plan. I’ve developed this comprehensive Business Acceleration Plan to promote your digital services and generate high-quality leads. Objectives: Promote digital services Generate leads Reach This comprehensive plan outlines several strategic approaches to
Background Royal Canin, a globally renowned pet food brand with over 50 years of legacy, had a significant presence in India before the pandemic. However, distribution was halted during the COVID-19 pandemic. Now, the brand is re-entering the Indian market with a new direct-to-consumer (D2C) website. Relaunching Royal Canin requires a comprehensive digital marketing strategy
Understanding UGC Lately, you might have noticed numerous videos on Instagram resembling Instagram Reels where someone demonstrates a product or discusses a service they’ve used and its benefits. At the end of the video, they often direct you to the brand’s website or app, with a call-to-action button available beneath the Reel. These types of
Welcome to this blog, where we’ll cover the basics of Google search campaigns, how to set up your account, and run your first Google search ad. In future blogs, I’ll cover advanced topics on optimization, remarketing, and how to reduce your cost per conversion. Google search is fundamental to all digital marketing campaigns and has
In this case study, we explore the significance of A/B testing, the frequency with which it should be conducted, and how often you should optimize your campaigns. This example is drawn from my experience at a digital marketing agency, where I handled a client who operated one of India’s leading e-commerce websites for bicycles. BackgroundÂ
This case study delves into my experience managing a client at a digital marketing agency. The client, an automotive dealership, had recently set up a new showroom and sought to establish their online presence and generate leads through digital channels. As they were new to digital marketing, they had no online presence when they approached
How to Prevent Under-Delivering and Optimize Campaigns on Google Ad Manager 360 In this blog, we will explore the best practices for preventing under-delivery and optimizing campaigns in Google Ad Manager 360. Drawing from my experience working at an MNC as a Senior QC in the operations department, I’ll share insights and strategies to ensure
